Pushing the envelope...- 2005-05-19

In today's ever evolving gambling industry, marketers and PR representative are trying their very best to promote their brands in an attempt to achieve greater recognition and success. At a time where reality shows and unconventional advertising seem to be more and more popular, it appears that “pushing the envelope” has become one of the preferred strategies to generate widely spread and original publicity in a very short time span.

As seen with internet casinos like GoldenPalace.com, raising the anti is now standard when wanting to create buzz marketing in the gambling world. From making a bid for Britney’s Spears pregnancy test to buying Pope Benedict XVI’s car, this particular casino has been turning heads and making the news all around the globe.

Traditional marketing manuals preach the value of push and pull strategies, quality control, remaining proactive and competitive analysis, however these tactics seem kind of too cliché and out of phase with today’s saturated consumer seeking entertaining advertisement and distinctive information.

The Jr.Guru now asks the following: will defying conventions, delusions of grandeur, thinking outside the box and capturing attention to the extent where conversing about a brand becomes enjoyable, entertaining and exciting become the standard? Is all publicity good publicity after all?

To be continued…

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